Late last year, I saw an opening on LinkedIn for the first Social Media Director at the University of Michigan. As my wife was originally from Michigan, I submitted a 10-page application with a two-page resume, cover letter, professional biography, and a 30-60-90 day business plan. I even placed Facebook and Google ads aimed at Communications Department staff at The University, which my wife said was complete overkill. Only last week did I hear back that the position had been filled – I never got called for an interview, and I found out why: because I was up against the likes of Lindsay Blackwell.
Last month, I was searching to see if the position had been filled and came upon http://www.dearlisarudgers.com/ – a website conceived, developed, and designed by Lindsay Blackwell and directed solely at Lisa Rudgers, the Vice President for Global Communications and Strategic Initiatives at University…
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